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Branding 101: What Makes a Brand Powerful

Mar 05

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

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5 Promotional Products That Will Have Your Clients Dreaming

Feb 19

There are a lot of branding opportunities that go unnoticed in a world of t-shirts and coffee mugs. In fact, there’s an entire industry that spends every waking hour thinking of ways to help you...

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Case Study: Calendar Puns are Week

Feb 11

Objective: A real estate agent wanted a useful promotional item to boost her personal branding and promote her services while staying top of mind all year round. Product: Desk Calendar with 4-Color...

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Drink It In: 6 Drinkware Products to Quench Your Thirst

Feb 04

What better way to put your money where your mouth is than to add your logo to some stylish drinkware? We have six unique picks to inspire your next drinkware order! Moscow Mule Gift Set Cheers to...

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Lanyards: Everything You Need to Know

Jan 28

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different sty...

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Case Study: Attract New Customers

Jan 20

As part of their new corporate wellness program, the company wanted to stress the importance of healthy nutrition to its employees. Along with literature, discount memberships at a local health club a...

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Case Study: Computer Repair At Your Fuzzy Fingertips

Jan 13

A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...

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6 Products to Welcome Students Back to School

Dec 29, 2021

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it best i...

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Your Product Decorating Questions Answered

Dec 22, 2021

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether that...

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Perk up Your Promotions With These 6 Coffee Products

Dec 14, 2021

Coffee enthusiasts will love these promotional products that look like they’re straight from the coffee shop! Millions of people drink coffee and tea every day, even multiple times a day which m...

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Case Study: Plastics Make it Possible

Dec 07, 2021

Description: Oasis Recycled Bottle Pen Industry: Chemicals What it was purchased for: Trade Show Giveaways How it was distributed: A chemical company needed something to give away at a tradeshow. T...

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Your Guide to Promotional Shirts

Nov 30, 2021

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

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6 Products to Grow Your Business!

Nov 23, 2021

// People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed pr...

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From Zero to Wow: 6 Uniforms That Every Employee Will Love

Nov 16, 2021

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of uniform...

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10 Tweetable Quotes for Motivation

Nov 09, 2021

People love quotes. That’s probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company’s account. How...

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Let's Get Physical! 9 Promo Products for Personal Trainers, Gyms, and More

Nov 01, 2021

Physical fitness is an integral part of leading a healthy life, but it’s not always easy to accomplish on one’s own! That’s where personal trainers, gyms, and fitness classes come in...

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Case Study: Spec-Tacular Promotions

Oct 25, 2021

Description: Custom Logo Malibu Sunglasses Industry: Food & Beverage What it was purchased for: The end user wanted to give something away at this year’s Spring Break in Jamaica for an MTV...

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6 Morning Routine Products That Will Wake Anyone Up

Oct 18, 2021

Everyone has their very own personalized morning routine. It doesn't matter if you wake up 3 hours before work or 20 minutes before you have to rush out the door, with Pop-Tart in hand, we all have ou...

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Trending Now: Sustainable Apparel Options

Oct 11, 2021

If you’ve spent any time in fashion circles this year, you know that sustainability is the hot topic of the moment. With discussions swirling about fast fashion, ethical production, and everythi...

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Case Study: Raise Your Glass

Oct 04, 2021

The NY Yankees wanted to create special commemorative bottles to celebrate Derek Jeter’s accomplishments at Yankee Stadium. They chose 150 magnum-sized (1.5L) bottles with a special logo and Jet...

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4 Ways to Improve Communication

Sep 27, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

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The Power of Promo: Why People Love Freebies

Sep 20, 2021

Getting free items can feel like winning the lottery. Whether it’s a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something f...

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6 Purr-fect Products for Keeping Pets Occupied at Home

Sep 13, 2021

Pet owners who have been working from home over the past few months have had their hands full. Juggling work along with dogs or cats requires attention, and many pets have likely adjusted to having th...

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Case Study: Hay, Where'd You Get That Tote?

Sep 05, 2021

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A VIP...

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6 Retro Products That Are a Blast From the Past

Aug 29, 2021

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

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Case Study: Lunchtime Loot

Aug 22, 2021

A restaurant supply company was planning its annual company picnic for employees and their families. Every year, the company gives employees a nice gift in the $10 range. This year, the company chose ...

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30 Quotes That Will Motivate You to Succeed

Aug 14, 2021

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

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Your Brand Is Your Business - Market It!

Aug 07, 2021

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust wit...

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The Best Apps For Organization

Jul 31, 2021

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year – especially in an increasingly digital age where social media, a million calendar remind...

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Case Study: Look, Ma, No Hands!

Jul 23, 2021

Description: Auto Air Vent Magnetic Phone Mount Industry: Technology What it was purchased for: A technology business was looking for a giveaway item that was unique but also fit within their bud...

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Case Study: Practice Putting

Jul 16, 2021

2 Ball Pillow Pack – Titleist® TruFeel for Non-Profit Event When a non-profit had to cancel their annual fundraising dinner due to Coronavirus, a golf course donated their clubhouse patio a...

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Case Study: A New Way to Do Cross-Promotions

Jul 01, 2021

Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...

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Case Study: Make a Spectacle

Jun 24, 2021

Description: Rubberized Sunglasses Industry: Broadcast Media / Telecommunication What it was purchased for: A vampire-based television show hosted blood drives at outdoor events. These were given ou...

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Case Study: Where Has Your Pen Been?

Jun 17, 2021

Products Javalina Splash® Pen Industry Technology Application Contest An internet company created a branded website for a promotion called “Where has your pen been?” ...

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5 Ways to Boost Employee Morale

Jun 10, 2021

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract and...

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Case Study: A Cheese-y Promotion

Jun 03, 2021

Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: Rest...

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Case Study: An Icy Cool Promotion

May 26, 2021

Description: 16 Oz. Swiggy Stainless Steel Bottle Item # ASHKF-ZHWHR Industry: Non-Profit What it was purchased for: The item was purchased for a youth camping trip. The bottles were meant to ...

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7 Promotional Products for Law Firms

May 19, 2021

If you're in the law business, you know that brand recognition is everything. In fact, repeat clients and referrals are some of the top avenues through which law firms gain business. If you're looking...

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Case Study: Keep it Cooler

May 12, 2021

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...

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Case Study: Rock out on the Run

May 04, 2021

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use dur...

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Case Study: What Does Your Phone Stand For?

Apr 27, 2021

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

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The Value of Custom Packaging

Apr 20, 2021

When you advertise your business or organization with promotional products, you want those items to be unique, interesting, and memorable. So, shouldn’t that same principle apply to the packagin...

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Five Frugal Promotions for the Cost-Savvy Consumer

Apr 13, 2021

Did you know that promotional products are one of the most cost-effective ways to market your business or organization? Because people hang on to promotional products and use them in their everyday li...

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Case Study: College Fair Giveaway

Apr 06, 2021

Description: 4" Mini Plush Buddies Frog with Shirt Industry: Education What it was purchased for: A community college was looking for a giveaway item to have at their booth for the upcoming college ...

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6 Books That Every Business Owner Should Read

Mar 22, 2021

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it&rs...

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Case Study: Masks and Casks

Mar 08, 2021

When a distillery was launching a new line of spirits, they collaborated with a large chain of liquor stores to promote their new products. The stores gave all employees PrevaGuard™ Face Masks i...

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10 Promotional Products for Healthy Living

Feb 22, 2021

We all strive to be our best selves, but sometimes it’s easier said than done. We can all make excuses to make unhealthy choices. Your niece has a birthday and it would seem rude to turn down ...

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Products and Tips to Boost Your Work From Home Productivity

Feb 07, 2021

With all the shelter in place and social distancing rules to help flatten the curve of COVID-19, more people are working remotely than ever before. It’s important to make sure your at-home workp...

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Case Study: This Promotional Product is in the Bag

Jan 24, 2021

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

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Case Study: Recycle, Reuse, Read a Book!

Jan 10, 2021

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

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Case Study: Fun in the Sun

Dec 27, 2020

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

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The Best Promotional Products for Sports Fanatics

Dec 20, 2020

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love wearing...

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Case Study: Life of the Mardi

Dec 12, 2020

Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...

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7 Camping Promotional Products for the Great Outdoors

Nov 27, 2020

Whether you’re looking to relax and recharge or seeking adventure, getting out into nature provides everyone some peace and quiet from our regular lives. Help your customers enjoy the great o...

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Your Customers Won't Want to Remove These Promotional Products From Their Desks

Nov 20, 2020

At the end of the day, promotional products are really all about getting brands out in front of people to grow awareness and ultimately, increase sales! If you want to get strategic, there are a coupl...

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How to Protect Your Business From Hackers

Nov 13, 2020

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluable ...

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5 Fail-Proof Ideas for Your Business Instagram

Nov 05, 2020

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

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Take it To-Go: 8 Restaurant Takeout Essentials

Oct 29, 2020

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are now...

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Beyond PPE: 6 Feel-Good Promo Products for Hospitals

Oct 22, 2020

Although 2020 has been over-saturated with PPE products, hospitals and medical offices still seek other promo product ideas (beyond PPE) to pass out to patients, nurses, and visitors. Whether being...

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The Secrets to Attracting Ideal Customers

Oct 15, 2020

You put together the business plan, signed the lease, designed an informative website and…*crickets*. It can be pretty discouraging when you put in the effort, but you’re not attracting...

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Case Study: Bear With Us

Oct 07, 2020

Description: Plush Big Paw Bear with Shirt Industry: Financial Services / Banking What it was purchased for: A bank chain needed a product for tellers to hand out to new account members. How it was...

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Why You Need Promotional Products

Sep 30, 2020

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest advert...

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7 Sources to Boost Your Creativity

Sep 23, 2020

Feeling stumped? Uninspired? Fresh out of ideas? Thanks to the wonderful gift that is the World Wide Web, creative inspiration is just a few clicks away. These are some of our favorite sources to get ...

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Case Study: Bake in Business

Sep 08, 2020

Description: Set of 4 Measuring Cups Industry: Hospitality / Tourism What it was purchased for: A casino in the Milwaukee area wanted to spice up a "normal giveaway" with a theme. They had come to t...

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8 Corporate Gifts for Your Employees

Sep 01, 2020

The employees are the backbone of every company. And when your employees have been working hard all year to bring in tremendous results, nothing conveys your appreciation more than a corporate gift. A...

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Case Study: Fewer Tricks and More Treats: Halloween Safety Lanyard

Aug 25, 2020

Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...

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5 Promo Products for the Stay-at-Home Worker

Aug 18, 2020

Working from home has become the norm these days. It’s also becoming increasingly difficult to separate our professional lives from our personal lives. From trying to make deadlines, cooking din...

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These Are the Tech-Savvy Promotional Products You Are Looking For

Aug 10, 2020

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

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5 Tips for Boosting Social Media Engagement

Jul 27, 2020

Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms are a...

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Why are Promotional Products Effective?

Aug 13, 2021

By: Daniel Reardon August 13, 2021 Why are Promotional Products Effective? Getting the most of your advertising efforts start with the right channels. Print and Promotional Products are ch...

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Where Are You?

Jan 22, 2021

How many places could I find your logo right now? Beyond the interwebs, where would a potential client or customer see your company? Really count them all up and answer to yourself. Is it enough?...

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Imprint Everything: A Guide to Printing Methods

Sep 16, 2020

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decor...

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10 Small Business Promotional Items Used Daily

Mar 16

// // Small business promotional items help capture brand awareness and engagement for your customers. Here are 10 promotional products you should always offer. For small businesses, cr...

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Case Study: The Weather is Snow Joke

Jul 09, 2021

Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...

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