A
Art Proofs
A digital mockup of a product that includes the artwork, placement, and size of the design. Used for approval before production. Art proofs are a crucial step in the production process of promotional products. They allow clients to visualize how the final product will look like before it goes into production. Art proofs can be generated digitally and provide an accurate representation of the product, including the design, placement, and size of the artwork.
Art Set-up Fee
A one-time charge for preparing and converting artwork for use in a specific decoration method or product. When preparing artwork for use in promotional products, an art set-up fee may be charged by the supplier or distributor. This fee covers the costs of preparing and converting the artwork to the appropriate format for the specific decoration method or product. It is a one-time charge that is typically added to the overall cost of the order.
Artwork
Design or images created or provided for use in a promotional product or marketing material.Artwork refers to any design or image created or provided for use in a promotional product or marketing material. Artwork can be created by graphic designers, or clients can provide their own designs or logos. High-quality artwork is essential for producing quality promotional products.
Augmented Reality (AR)
Augmented Reality (AR): Augmented Reality is a technology that overlays digital content onto the real world. It is often used in promotional products to enhance the user experience, such as through interactive displays or product demos. AR can help create a unique and memorable experience for the user.
Ad Specialty
Ad specialties are promotional products that are imprinted with a logo or message and used in marketing and communication programs. They can include items such as pens, keychains, water bottles, or tote bags. Ad specialties are an effective way to increase brand awareness and promote a business or organization.
Award
An award is a type of promotional product used to recognize or reward an achievement or accomplishment. Awards can range from simple plaques or certificates to more elaborate trophies or medals. They are often used in corporate or academic settings to acknowledge outstanding performance..
Acrylic
A a synthetic polymer used to create a variety of products, including promotional items, displays, and awards. It is a durable and versatile material that can be molded into different shapes and sizes. Acrylic is commonly used in the production of trophies, awards, and displays due to its clarity and resistance to breakage.
Active User
An individual who has engaged with a promotional product, such as by using a product or visiting a website, within a specified period of time. Active users are often targeted for future promotions or advertising.
Air Fresheners
A promotional product that releases fragrance into the air to freshen up a space. Air fresheners are often used in cars, homes, and offices to promote a brand or message.
Apparel
Clothing items that can be branded or customized with a logo or design. Apparel can include t-shirts, hats, jackets, and more. It is a popular promotional product category due to its high visibility and usefulness.
Artwork Approval Form
A document used to confirm and approve the artwork, placement, and size of a design before production begins. This form ensures that the final product will meet the client's expectations and that there are no misunderstandings between the client and the supplier.
Artwork Charge
A fee charged for creating or modifying artwork for use in a specific decoration method or product. The artwork charge may vary depending on the complexity of the design and the type of product it will be used on. It is important to clarify any artwork charges with the supplier before placing an order.
B
Bleed
The area outside the design or artwork that extends beyond the finished size of the product. This is used to ensure that the design or artwork extends all the way to the edge of the finished product.
Brand Awareness
The extent to which consumers are familiar with and recognize a particular brand or company. Promotional products can help increase brand awareness.
Backpack
A bag with shoulder straps that is carried on the back. Backpacks are a popular promotional product, especially for schools, sports teams, and outdoor events.
Badge
A small piece of metal, plastic, or fabric that is worn to show membership in a group or organization. Badges are often used for identification or to promote events.
Bamboo
A sustainable material that is increasingly used for promotional products. Bamboo products can include drinkware, writing instruments, and tech accessories.
Bindery
The finishing department in a printing facility that cuts, folds, and binds printed materials into their final form, such as brochures, catalogs, and books.
Blanket Order
An order for a large quantity of products that will be produced and shipped over a period of time as needed. This is a way to ensure that a company has a steady supply of a particular product.
Bottle Opener
A device used to open bottles, typically made of metal or plastic. Bottle openers are often used as promotional products for breweries, bars, and beverage companies.
Breathable
A term used to describe fabrics that allow air to flow through, helping to keep the wearer cool and comfortable. Breathable fabrics are popular for sports and outdoor activities.
Bulk Rate
A discounted shipping rate for large orders of products that are shipped together. Bulk rates can save companies money on shipping costs.
C
Color Separation
Color separation is the process of breaking down an image or design into individual color components that can be printed separately. This is done to ensure that each color is accurately reproduced in the final product. The separated colors are then used to create printing plates, which are used in the printing process.
Call to Action (CTA)
A call to action, commonly known as CTA, is a marketing message or phrase that is designed to prompt an immediate response or action from the viewer or reader. The goal of a CTA is to encourage the target audience to take a specific action, such as making a purchase, signing up for a service, or subscribing to a newsletter.
Ceramic
Ceramic is a hard, non-metallic material that is often used in the production of custom mugs, drinkware, and other promotional products. Ceramic items are highly durable and can be printed with custom designs or logos, making them an excellent choice for marketing campaigns and corporate gifts.
Custom Packaging
Custom packaging refers to the design and production of unique packaging solutions that are tailored to the specific needs and branding of a company or product. Custom packaging can help businesses stand out from competitors and create a memorable brand experience for customers. Examples of custom packaging include branded boxes, bags, and wrapping materials.
Crowdsourcing
Crowdsourcing is a process of obtaining ideas, content, or services from a large group of people, typically through online platforms or social media. Crowdsourcing can be used to gather feedback, generate ideas, and solve problems. It can also be used as a marketing strategy to engage customers and build brand loyalty.
Co-op Advertising
Co-op advertising is an advertising strategy in which two or more businesses share the cost and placement of an advertisement, typically in a local market. Co-op advertising can help small businesses with limited budgets increase their exposure and reach a wider audience. The participating businesses often split the costs of the advertisement and may also share the design and production of the ad.
Canvas
Canvas is a heavy, durable fabric that is commonly used in the production of custom bags, totes, and other promotional products. Canvas is a popular material for promotional items because it is highly customizable and can be printed with a variety of designs and logos. It is also an eco-friendly option, as it can be made from natural materials like cotton.
Corporate Social Responsibility (CSR)
Corporate social responsibility (CSR) is a business model that emphasizes the ethical and social impact of a company's operations, including its environmental and community initiatives. CSR is an important aspect of modern business practices, as consumers and investors are increasingly interested in supporting companies that prioritize social and environmental responsibility. Examples of CSR initiatives include sustainable sourcing, philanthropy, and employee volunteer programs.
D
Die-Cutting
Die-cutting is a manufacturing process that uses a sharp steel blade to cut a specific shape out of a material, typically used for creating unique and custom promotional products or packaging. This process allows for intricate designs and shapes to be cut precisely and efficiently.
Digital Printing
Digital printing is a printing method that uses digital files to transfer ink onto a product. This printing technique is often used for full-color designs and smaller quantities due to its efficiency and cost-effectiveness compared to traditional printing methods.
Distributor
A distributor is a company or individual that sources and sells promotional products to clients. Distributors often act as a middleman between the supplier and the end-user, providing a wide range of product options and services such as customization, warehousing, and shipping.
DPI (Dots Per Inch)
DPI is a measurement of the resolution of an image or printed product. Higher DPIs result in clearer and sharper images, making it an important consideration for promotional products that rely on high-quality graphics or branding.
Data Capture
Data capture refers to the process of collecting and storing information about individuals, often used in promotional products and marketing campaigns to better understand and target specific audiences. This information can be collected through various channels such as surveys, social media, and website analytics.
Direct Mail
Direct mail is a promotional technique that involves sending printed materials or products directly to individuals through the mail. This technique is often used for targeted marketing campaigns, allowing for personalized messaging and direct contact with potential customers.
Drip Marketing
Drip marketing is a marketing strategy that involves sending a series of promotional messages or products over a period of time to keep a brand or product top-of-mind with customers. This technique is often used to build brand awareness, increase customer engagement, and drive sales.
Durable Goods
Durable goods are products that are designed to last for an extended period of time, often used as promotional items due to their longevity and usefulness. Examples of durable goods include custom drinkware, tote bags, and tech accessories.
Dynamic Content
Dynamic content refers to content that changes based on the individual viewing it, often used in promotional products and marketing campaigns to deliver personalized messaging. This technique allows for targeted messaging and increased engagement by tailoring content to the specific needs and preferences of each individual customer.
Display Booth
A display booth is a temporary structure used to showcase a company or product at a trade show or event. These booths often feature promotional products and materials such as custom banners, signage, and branded giveaways.
E
Embroidery
Embroidery is a decoration method that uses needle and thread to sew a design onto a product, commonly used on apparel and hats. It is a durable and long-lasting method that creates a high-quality and professional look for branding and personalization.
Event Merchandise
Event Merchandise refers to promotional products created specifically for an event, such as a conference or trade show. These products are designed to create a lasting impression on attendees and can include items like custom bags, lanyards, and apparel.
Experiential Marketing
Experiential Marketing is a marketing strategy that engages consumers and creates a memorable brand experience through in-person interactions or events. It is designed to create an emotional connection between the consumer and the brand, often using promotional products as a tangible reminder of the experience.
Environmental Sustainability
Environmental Sustainability is a focus on reducing the negative impact of business activities on the environment, often achieved through the use of eco-friendly promotional products and packaging. These products are made from sustainable materials, such as bamboo or recycled plastic, and produced using environmentally friendly practices.
Eco-Friendly Products
Eco-Friendly Products refer to promotional products made from environmentally friendly materials or produced using sustainable practices. These products are becoming increasingly popular as companies seek to reduce their environmental footprint and promote their commitment to sustainability.
Etching
Etching is a decoration method that uses acid to engrave a design onto a product, commonly used on glass and metal items. It creates a permanent and high-quality look that is both elegant and sophisticated.
E-commerce
E-commerce refers to the buying and selling of products or services online, often including the use of promotional products as part of marketing campaigns. E-commerce allows companies to reach a wider audience and promote their brand through digital channels.
Elevator Pitch
An Elevator Pitch is a concise, persuasive speech used to quickly and effectively communicate a product, service, or idea to a potential customer or investor. It is often used in networking situations and should be well-crafted and engaging to capture the listener's attention.
Expo
An Expo is a trade show or exhibition where companies showcase their products or services, often using promotional products as giveaways to attract visitors to their booth. These events provide an opportunity for businesses to network, generate leads, and promote their brand to a targeted audience.
Embossing
Embossing is a decoration method that creates a raised design by pressing the material from behind, commonly used on leather and paper products. It creates a subtle and elegant look that adds texture and depth to the product.
Foil Stamping
Foil stamping is a method of printing that uses heat, pressure, and metallic or pigment foils to create a shiny or reflective design on a product. This method is often used on paper, leather, and other materials to add a decorative and eye-catching element to packaging, business cards, and other promotional materials.
Full-color Process
Full-color process is a printing process that uses four colors (cyan, magenta, yellow, and black) to create a wide range of colors and shades in a design. This method is often used for printing photographs, illustrations, and other designs that require a high level of detail and color accuracy. Full-color process printing is also known as CMYK printing.
Fulfillment
Fulfillment is the process of packaging, labeling, and shipping products to customers. This process is often used in e-commerce and online marketing, where companies sell products directly to consumers through websites and other online platforms. Fulfillment services may also include order processing, inventory management, and customer service.
Freebies
Freebies are free promotional products given to customers or event attendees to promote a brand or product. Freebies may include items such as pens, keychains, tote bags, or other small items that feature a company logo or message. Freebies are often used as a way to generate interest in a product or service and to build brand awareness.
Flash Drive
A flash drive is a small, portable data storage device that is often used as a promotional product with a company logo or message. Flash drives can be preloaded with marketing materials, product catalogs, or other digital content and given away as a promotional item at trade shows, conferences, or other events. Flash drives are a useful and practical promotional product that can help to keep a brand or message top-of-mind with customers.
Festival Merchandise
Festival merchandise is promotional products designed specifically for use at festivals, concerts, or other large events. Festival merchandise may include items such as t-shirts, hats, or other clothing items, as well as branded souvenirs and other promotional items. Festival merchandise can help to build brand awareness and generate interest in a product or service among a large and diverse audience.
Foil Pack
A foil pack is a package containing a single-use product, often used in the beauty or personal care industries. Foil packs are typically made of a thin, flexible material that is sealed with a foil or plastic layer to protect the contents from contamination and ensure freshness. Foil packs are a convenient and cost-effective way to distribute sample-sized products or to provide customers with a single-use version of a larger product.
Flexographic Printing
Flexographic printing is a printing process that uses flexible plates to transfer ink onto a substrate, often used for packaging and labeling products. Flexographic printing is a versatile and cost-effective printing method that can be used on a wide range of materials, including paper, plastic, and metal. Flexographic printing is commonly used for printing labels, stickers, and other packaging materials.
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Foil Stamping
A method of printing that uses heat, pressure, and metallic or pigment foils to create a shiny or reflective design on a product.
Flexographic Printing
G
Gift with Purchase (GWP)
A promotional product or item that is given away as a bonus with the purchase of a product or service.
Green Marketing
The promotion of environmentally-friendly products or services, often used as a branding or marketing strategy.
Guerrilla Marketing
An unconventional and low-cost marketing strategy that aims to create buzz and draw attention to a brand or product.
Graphic Design
The art and practice of creating visual content to communicate a message, often used in promotional products and marketing materials.
Global Sourcing
The practice of sourcing materials or products from different countries to take advantage of cost savings or product quality.
Grommet
A metal or plastic eyelet used to reinforce a hole in a material, often used in promotional products like tote bags or banners.
Giveaway
A promotional product or item that is given away for free to promote a brand or product.
Google Analytics
A free web analytics service offered by Google that tracks website traffic and provides insights into user behavior and engagement.
Generation Z
The demographic cohort following Millennials, typically defined as individuals born between the mid-1990s and early 2010s, often targeted by promotional product and marketing campaigns.
Geo-Targeting
The practice of delivering advertising or promotional content to a specific geographic location, often used in digital marketing.
H
Heat Transfer
A decoration method that uses heat and pressure to transfer a design onto a promotional product or garment.
High Visibility
A term used to describe promotional products or apparel that are brightly colored or have reflective elements, making them more visible and safer in low-light conditions.
Halftone
A printing technique that uses dots of varying sizes to simulate shades of gray or color in an image.
Haptic
A term used to describe the tactile or physical qualities of a promotional product, such as its texture, weight, or shape.
Hot Stamping
A decoration method that uses heat and pressure to transfer a metallic foil onto a promotional product or packaging.
Hybrid Event
An event that combines both in-person and virtual elements, often used in promotional events and trade shows.
Hard Proof
A physical proof of a design or artwork, used to ensure accuracy and color consistency in printing or decoration.
Hang Tag
A tag attached to a promotional product or garment that includes branding or product information.
Headwear
Promotional items or apparel worn on the head, such as hats, caps, or beanies, often used for branding or as giveaways.
Holiday Gift
A promotional product given as a gift during a holiday season, often used as a marketing or branding tool.
I
Imprint
The decoration or branding method used to apply a logo or design onto a promotional product, such as screen printing, embroidery, or laser engraving.
Inkjet Printing
A digital printing method that uses tiny droplets of ink to create high-quality images or designs on promotional products or garments.
Individual Packaging
A packaging option for promotional products that involves each item being individually wrapped or boxed, often used for gifts or high-value items.
Indoor Banner
A banner designed for indoor use, often made from vinyl or fabric material and used for advertising or branding purposes.
Integrated Marketing
A marketing approach that combines multiple channels and mediums, such as social media, email, and promotional products, to create a cohesive and effective campaign.
Incentive Program
A marketing or employee incentive program that rewards individuals for achieving certain goals or milestones, often using promotional products or gift items as rewards.
J
Jumbo
A term used to describe larger-than-average sizes for promotional products, such as jumbo pens or jumbo tote bags.
Journal
A type of notebook or diary that can be customized with a logo or design.
Jute
A natural fiber used to make environmentally-friendly promotional products, such as tote bags.
Jacket
A type of clothing item that can be customized with a logo or design, often used as a promotional item for sports teams or outdoor events.
Jersey
A type of sports shirt that can be customized with a logo or design, often used as a promotional item for sports teams or events.
Jewelry
Personal adornments, such as bracelets or necklaces, that can be customized with a logo or design.
Joggers
A type of comfortable pants that can be customized with a logo or design, often used as a promotional item for sports teams or fitness events.
Journalism
The profession of collecting, writing, and publishing news or other types of content, often associated with promotional items such as press kits or journalist swag bags.
Joiner
A type of promotional product that connects two separate items, such as a phone and a charging cable.
Jump Rope
A promotional product used for exercise or fitness, often customized with a logo or design.
K
Keychain
A small item attached to a keyring that can be branded with a logo or design.
Koozie
A fabric or foam sleeve used to insulate a beverage can or bottle, often imprinted with a logo or message.
Knit Hat
A winter hat made from knitted fabric that can be customized with a logo or design.
Kraft Paper
A durable and eco-friendly paper material often used for packaging and branding purposes.
Kiosk
A self-standing display used for marketing and promotional purposes, often found in malls or trade shows.
Keycard
A plastic card used for access control or identification purposes, often branded with a logo or design.
Kangaroo Pocket
A type of pocket found on the front of hoodies or sweatshirts that resembles a kangaroo pouch and can be customized with a logo or design.
Knapsack
A backpack used for carrying personal belongings or promotional items, often imprinted with a logo or message.
Knockdown
A product that can be disassembled and packed flat for easy storage and transportation, often used for trade show displays or promotional items.
Key Finder
A small device used for locating lost keys, often branded with a logo or message.
L
Laser Engraving
A decoration method that uses a laser to etch a design onto a product, often used for awards and promotional products.
LED
Light-emitting diode, a lighting technology often used in promotional products for its energy efficiency and long lifespan.
Lanyard
A cord or strap worn around the neck used to hold a badge, ID card, or keys, often imprinted with a logo or message.
Lapel Pin
A small pin worn on the lapel of a jacket or shirt for decorative or identification purposes, often customized with a logo or design.
Logo
A graphic or symbol used to identify a company or organization, often used in promotional products for branding purposes.
Lunch Cooler
A bag or container used to keep food and beverages cool, often customized with a logo or design.
Luggage Tag
A label attached to luggage or a bag for identification purposes, often imprinted with a logo or message.
Laser Pointer
A small handheld device that emits a narrow beam of light used for presentations or lectures, often branded with a logo or message.
Letter Opener
A small tool used for opening envelopes, often customized with a logo or design.
Leather
A durable and versatile material often used in promotional products such as bags, wallets, and keychains.
M
Magnet
A small object made of magnetic material used for attaching to metal surfaces, often imprinted with a logo or message.
Mascot
A fictional character or animal used to represent a company or organization, often used in promotional products for branding purposes.
Memo Pad
A small notepad used for writing quick notes or messages, often customized with a logo or design.
Message Board
A board used for displaying messages or information, often customized with a logo or design.
Mouse Pad
A pad used for controlling the movement of a computer mouse, often imprinted with a logo or message.
Mug
A cylindrical container used for holding hot or cold beverages, often imprinted with a logo or design.
Multitool
A handheld tool that combines multiple functions such as pliers, knives, and screwdrivers, often customized with a logo or design.
Medal
A metal disk or emblem used to commemorate an achievement or accomplishment, often customized with a logo or design.
Mobile Charger
A device used to charge mobile phones or other electronic devices on the go, often customized with a logo or design.
Metallic Ink
A type of ink that contains metallic particles used for creating a shiny or reflective effect on printed materials, often used in promotional products.
N
Name Badge
An identification tag worn on clothing or attached to a lanyard or badge holder, often used at events or conferences.
Neoprene
A synthetic rubber material often used in the production of promotional products, such as drinkware sleeves and laptop cases.
Non-Woven
A type of material made from long fibers bonded together by heat, used in the production of bags, totes, and other promotional products.
Nylon
A synthetic polymer material used in the production of promotional products, such as lanyards, bags, and apparel.
NFC (Near Field Communication)
A wireless communication technology that allows for contactless data transfer between devices, often used in promotional products to provide additional content or functionality.
Niche Market
A specific segment of the market that has unique needs or characteristics, often targeted by promotional products companies with specialized products or services.
Notepad
A pad of paper used for writing notes, often customized with a logo or design for use as a promotional product.
Novelty Item
A unique or unusual item used for promotional purposes, often designed to be eye-catching or memorable.
Numbering
The process of assigning sequential numbers to promotional products, such as raffle tickets or ID badges.
Non-Profit
An organization or group that operates for a charitable, educational, or other non-commercial purpose, often using promotional products to raise awareness or funds.
O
Offset Printing
A printing technique where ink is transferred from a plate to a rubber blanket and then onto the printing surface, commonly used for high volume printing jobs.
Organic Cotton
Cotton that is grown without the use of synthetic fertilizers or pesticides, often used in the production of promotional apparel and bags.
Out-of-Home Advertising
Advertising that reaches consumers when they are outside of their homes, such as billboards, transit ads, and street furniture displays.
Overruns/Underruns
The amount of product produced above or below the specified quantity in a printing or manufacturing job.
Overseas Sourcing
The practice of sourcing promotional products from overseas manufacturers or suppliers.
Outdoor Promotions
Promotional activities that take place outside, such as street teams, mobile tours, and event sponsorships.
Onboarding
The process of introducing new employees or clients to a company or product, often using promotional products as part of the welcome package or gift.
Open-End Envelope
An envelope that has an opening on the short side, typically used for inserting flyers, brochures, or other marketing materials.
Online Storefront
An e-commerce website or portal used to sell and distribute promotional products, often customized with the client's branding and logo.
Order Confirmation
A document sent to the client confirming the details of an order, including product specifications, pricing, and delivery dates.
P
Pantone Matching System (PMS)
A standardized color matching system used in printing and graphic design to ensure color accuracy.
Print Run
The number of copies of a printed material produced in a single print job.
Print Resolution
The level of detail and clarity of a printed image, often measured in dots per inch (DPI).
Printing Plate
A metal or plastic plate used in printing to transfer ink onto paper or other materials.
Proof
A sample or mockup of a printed material used for review and approval before final production.
Process Color
A printing technique that uses four colors (cyan, magenta, yellow, and black) to create a full color image.
Point Size
The measurement of the height of a font in printing, usually measured in points.
Poster Printing
The process of printing large posters, often used for advertising or promotional purposes.
Printing Press
A machine used in printing to transfer ink onto paper or other materials using a printing plate.
Perfect Binding
A binding technique used in book printing where the pages are glued together at the spine and attached to a wrap-around cover.
QR Code
A type of barcode that can be scanned with a smartphone camera to quickly access information or a website.
Quantity Discount
A reduced price offered for purchasing a large quantity of promotional products.
Quick Turnaround Time
A short production time for a promotional product, usually with an additional fee.
Quality Control
The process of ensuring that a promotional product meets the required standards and specifications.
Quarter Zip
A type of shirt or jacket with a zippered neckline that extends one-quarter of the way down the chest.
Quill
A traditional writing tool made from a feather, often used as a decorative element in promotional products.
Quilted
A sewing technique that creates a padded, textured surface often used in bags, jackets, and blankets.
Quick-Dry
A fabric or material that dries quickly, often used in athletic apparel or outdoor gear.
Quench
A brand name of insulated water bottles that can be customized with a logo or design.
Qualified Leads
Prospective customers who have expressed interest in a product or service and meet certain criteria.
R
Retractable
A feature of a pen or badge that allows the writing tip or badge reel to be pulled back into the body for safe storage.
Rush Order
An order for a promotional product with a short deadline or expedited production time.
Reusable
A product that can be used multiple times, such as a shopping bag or water bottle.
Raffle
A type of promotion or giveaway where participants purchase tickets for a chance to win a prize.
Reseller
An individual or company that purchases promotional products at wholesale prices and resells them to customers.
RGB
An acronym for Red, Green, Blue; a color model used in digital design and printing.
Ringer
A type of t-shirt or sweatshirt with contrasting color bands on the sleeves and neckline.
Reusable Straw
A straw made from materials such as metal or silicone that can be washed and reused instead of disposable plastic straws.
Rubberized
A coating or finish that adds a rubber-like texture or grip to a product, such as a phone case or pen.
Rhodium
A precious metal often used for plating promotional products for a silver or platinum-like finish.
Resin
A material used to create custom shapes or molds for promotional products, such as keychains or lapel pins.
Recyclable
A product or material that can be processed and reused, reducing waste in the environment.
Return on Investment (ROI)
A measure of the profitability of a promotional campaign or product, calculated by comparing the costs to the revenue generated.
Roll-Up Banner
A portable promotional display that can be rolled up for easy transport and storage.
Registration
The process of aligning or positioning the different colors or layers of a design in the printing process to ensure accuracy and clarity.
S
Saddle Stitch
A binding method where pages are folded and stapled along the fold line in the center of a booklet or magazine.
Sampling
The process of obtaining and testing a small quantity of a product to evaluate its quality, design, or functionality.
Screen Printing
A printing method that involves pushing ink through a fine mesh stencil onto the product being decorated.
Self-Mailer
A promotional piece that is designed to be mailed without an envelope.
Shelf Life
The length of time that a product can be stored without deterioration or spoilage.
Shipping
The process of transporting products from the manufacturer or supplier to the customer or end user.
Short Run
A print job that involves producing a small quantity of items, often fewer than 500 pieces.
Silk Screen
A fine mesh screen used in screen printing to transfer ink onto the product being decorated.
Size Set
A set of samples of different sizes of a garment or product used to determine the best size for each individual.
SKU
Stock Keeping Unit, a unique identifier assigned to a product to track inventory and sales.
Sourcing
The process of finding and selecting suppliers and manufacturers for products or components.
Special Effects
Decorative techniques used to enhance the appearance or functionality of a product, such as embossing, debossing, or foil stamping.
Spectrophotometer
A device used to measure and match colors accurately in printing and decoration.
Spot Color
A specific ink color used in printing, typically identified by a Pantone Matching System (PMS) number.
Sublimation
A printing method that uses heat and pressure to transfer dye onto polyester or other synthetic materials.
T
Tagline
A short phrase or slogan that captures the essence of a brand or product and is used in marketing and advertising.
Tampon Print
A type of printing method used for cylindrical or irregularly shaped objects, such as pens or stress balls.
Tech Accessories
Promotional products that are designed to enhance the use of electronic devices, such as phone cases or charging cables.
Terrycloth
A fabric often used in towels or robes that can be embroidered or imprinted with a logo or design.
Thermal Transfer
A printing method that transfers a design or image onto a product using heat and pressure.
Thread Count
The number of threads per square inch of fabric, which can affect the quality and durability of embroidered designs.
Throw
A type of blanket or fleece that can be customized with a design or logo and used as a promotional product or gift.
Tote Bag
A type of reusable bag made from fabric or other materials that can be customized with a logo or design and used as a promotional product.
Trade Show
An event where businesses and organizations showcase their products or services to potential customers or clients.
Transfer
A type of decoration method that transfers a design or image onto a product using heat and pressure.
Translucent
A term used to describe a material that allows some light to pass through it, often used in promotional products such as pens or water bottles.
Tri-Blend
A type of fabric made from a blend of three materials, often used in apparel and customizable with a logo or design.
Tumbler
A type of insulated cup or mug that can be customized with a logo or design and used as a promotional product or gift.
Typography
The art and technique of arranging type to make written language legible, readable, and appealing when displayed.
Two-Tone
A design or product that incorporates two colors or shades, often used in apparel and promotional products.
U
UV Printing
A printing process that uses ultraviolet light to dry or cure ink, resulting in a more durable and high-quality finish.
USB
Universal Serial Bus - a common interface for connecting various devices to a computer, often used for promotional USB drives.
Unique Impressions
The number of people who see a promotional product, as opposed to the number of times it is seen.
Uniforms
Clothing items worn by employees of a company or organization, often customized with logos or branding.
Upcharge
An additional charge added to the base cost of a product or service, often for customizations or expedited production.
V
Vinyl
A synthetic plastic material often used for banners, stickers, and other promotional products.
Variable Data Printing
A printing technique that allows for customization of text, images, and other content on each printed piece, often used for personalized marketing materials.
Vent Clip
A promotional product that clips onto a car's air vent and holds items such as phones or sunglasses.
Viscosity
A measure of a fluid's resistance to flow, often used in printing to describe the thickness of ink or coating.
Virtual Proof
A digital mockup of a product that includes the artwork, placement, and size of the design. Used for approval before production.
Varnish
A clear coating applied to a printed piece to add a glossy or matte finish, protect against wear and tear, and enhance visual appeal.
Vendor
A supplier or manufacturer of products or services, often used in the promotional products industry to refer to companies that supply products for customization and branding.
Vintage
A term used to describe a product or design that has a retro or old-fashioned aesthetic, often used in promotional products for branding and marketing purposes.
Volume Discount
A discounted price offered for purchasing a large quantity of a product, often used in the promotional products industry for bulk orders.
Vector
A digital file format that uses mathematical equations to define lines, shapes, and colors, often used in graphic design for logos and other artwork that needs to be scaled without losing quality.
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Webbing
A strong, woven fabric often used for straps on bags or other promotional products.
Woven Label
A label made of woven threads, often used to display branding or care instructions on apparel and other products.
Water Bottle
A reusable bottle designed for carrying water or other beverages, often used as a promotional product with custom branding.
Waste
In the printing industry, the amount of material discarded during the production process, such as misprints or excess paper.
Wireless Charging Pad
A device that allows for wireless charging of electronic devices, often used as a promotional product with custom branding.
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We couldn't think of a single word related to printing or promotional products to put here...If you have one...let us know!
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Yoga Mats
A type of mat used for yoga practice that can be customized with a logo or design.
Yarn-dyed
A fabric that has been dyed before being woven, resulting in a pattern that appears on both sides of the fabric.
Year-at-a-Glance
A type of calendar that displays all twelve months of the year on a single page for easy reference.
Yellow Pages
A directory of businesses listed alphabetically by category, often used as an advertising medium for local businesses.
Yield
The amount of finished product that can be produced from a specific amount of raw material, used in manufacturing processes.
Yo-Yos
A popular children's toy that can be customized with a logo or design, often used as a promotional item.
Year End Gifts
Gifts given to employees, clients, or customers at the end of the year as a token of appreciation or recognition.
Yupo Paper
A synthetic paper that is waterproof and tear-resistant, often used for printing promotional materials that will be exposed to harsh conditions.
Zipper Pulls
A small tab attached to a zipper that can be customized with a logo or design, often used on bags or jackets as a promotional item.
Zig Zag Fold
A folding technique that creates a series of alternating diagonal folds, often used in promotional materials like brochures or flyers.
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Zig Zag Fold
A folding technique used in brochures or other printed materials where the paper is folded back and forth in a "zig zag" pattern.
Zipper Pull
A small attachment on a zipper that can be customized with a logo or design.
Zinc Alloy
A metal alloy commonly used in the production of promotional products and awards.
Zippy Letter Opener
A promotional item designed to quickly and easily open envelopes.
Zero Landfill
An environmental initiative aimed at reducing waste by diverting all materials from landfills.
Zippered Portfolio
A portfolio or folder with a zipper closure, often used to carry documents or other materials.
Zinc Etching
A decorative technique used to create raised designs on metal surfaces, commonly used in the production of awards and plaques.
Z-Fold Card
A type of greeting card or brochure where the paper is folded in a "Z" pattern.
Ziploc Bag
A brand of resealable plastic bags commonly used in packaging and storage of small items, such as promotional products.
Zen Garden
A small, tabletop garden used for relaxation and stress relief, often used as a promotional gift.