Direct Mail & Point of Sale
Dimensional mailers and displays that get opened and kept.
What this program does
The campaigns that actually get opened pair a printed piece with something physical. Dimensional mailers and point-of-sale displays combine your message with a branded product — the reason a package gets opened and a counter display gets noticed.
Why choose PlexKey
- Physical mailers stand out where email and ads are ignored.
- Point-of-sale displays put your brand at the moment of decision.
- Print and product coordinated into one on-brand campaign.
- Personalization and multi-address dropship for targeted sends.
What's included
- Dimensional and product-in-mailer campaigns
- Countertop and floor point-of-sale displays
- Coordinated print and branded merchandise
- Personalization and CSV/API multi-address dropship
- Design, production, and fulfillment in one place
How a physical campaign gets into market
Creative, product, data, postal requirements, and delivery windows are planned together so the campaign lands as one coordinated execution.
STEP 1
Audience & objective
We define recipients or locations, desired action, offer, quantity, and campaign timing.
STEP 2
Format & postage
Mailer or display structure, product, dimensions, mailing class, and distribution are scoped.
STEP 3
Creative & data plan
Messaging, versions, personalization fields, address files, and store allocations are mapped.
STEP 4
Physical proof
Print, product, pack-out, variable data, and the assembled experience are approved.
STEP 5
Produce & merge
Components are produced, recipient data is processed, and pieces are matched and assembled.
STEP 6
Induct or distribute
Mail enters the postal stream or store kits ship with documentation and tracking.
STEP 7
Reconcile
Delivery, exceptions, remaining inventory, and the next campaign iteration are reviewed.
Good to know
More in our full FAQ.
Yes. We personalize by recipient and ship to large address lists via CSV upload or API workflow.
Yes — coordinating the printed piece and the branded product into one campaign is the point of the service.
Shop related products
Ready to start a direct mail & point of sale project?
Describe the audience, physical piece, quantity, and drop date. We’ll coordinate print, product, data, assembly, and distribution.
Plan a physical campaign